Is Artificial Intelligence good for the event industry?
Technology has finally found it’s way into all industries, and Artificial Intelligence is at the top of the list. We’ve seen how this intelligent technology made massive improvements in sectors such as automotive, healthcare, science and others. The current technologies are now designed to match our needs, so we don’t have to put as much effort to see results, and as I mentioned in another blog post, we don’t have to adapt to technology anymore, it adapts to us.
It’s no surprise that Artificial Intelligence technologies are helping event organizers to do a better job. Here are a few things that AI can do in the event industry.
Offering a more personalized experience
Current customers have higher expectations due to the known technological advancements that exist. Each attendee has specific emotional and informative expectations and now the need of offering a more individual experience is higher than it has ever been.
Chatbots represent the most used form of artificial intelligence in the event industry. Those little robots integrated into a chat application can provide conversational interfaces and complete tasks on their own. The chatbots are so advanced that the interaction seems realistic, and the user might not even know that they are having a conversation with AI. In the events industry there are multiple benefits that provide people with the answers, while the rest of the team could focus on more complex tasks.
But it’s not only about conversational tasks. AI and chatbots could perform a series of activities such as sending reminders to those who accepted the invitation, they book Taxi’s or hotel room. It is all about personalization.
Making data-driven decisions
We experience ML capabilities when Youtube starts to recommend us videos to watch from our latest interactions on that platform. In the same way, ML could be used for events. For example, if you’re planning to attend an event with various conferences and workshops, an ML application can quickly identify what the most relevant sessions for someone are. This is another form of personalization for event agenda, but it provides the consumer with different insights so that they can make intelligent decisions.
Emotions analysis
Emotions analysis have been around for a while now in the retail industry. The analysis uses ML capabilities to identify specific emotions. How does this happen? Well, we know that people are use to expressing their feelings online. This might happen for an event as well. ML identifies the participants social media posts and conversations and then processes them to determine how they feel. It is valuable to know which type of content is more appreciated by your audience. This will help organizers understand how they could improve promotional campaigns.
If there is a large event, the emotion analysis could be used throughout to observe how the audience is responding to the event’s activities and then provide a better experience on demand.
As event planning companies are starting to implement more and more AI technologies into events, we are beginning to see many differences both in the event design and user experience. By understanding that each person is unique and needs personalized experiences, organizers will maximize the value participants gain from being at an event.
Whether it is about customer service, travel itineraries or personalized assistance, the event industry is making a big step into AI technology. The future will definitely give us more memorable experiences.
